Eyres Teo Siew Mui
This article compares the development process of the cultural and creative industries of Malaysia's overseas art management with the development process of the cultural and creative industries of Chinese museums in Beijing. The main research object of this article is "museum cultural and creative products", which means "sold in museum physical stores or e-commerce platforms, innovatively extract and use cultural and artistic elements of the collection of cultural relics to design, produce, ornamental, memorial, A special product with practicality." This article focuses on the main problems in the process of developing museum cultural and creative products, including authorization model, research and development design, marketing promotion, motivation mechanism and other aspects. Internationally, European and American museums first explored industrialized management and were the pioneers in the development of cultural and creative industries in the museum sector. They have a profound historical background and socio-economic motivations. In the 1970s, European and American countries led to a shift in government-led policies due to economic depression, and a series of new trends emerged in the social and cultural fields, which gave birth to three major trends.
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