अरेबियन जर्नल ऑफ बिजनेस एंड मैनेजमेंट रिव्यू

Holistic Sustainability View and Corporate Social Responsibility: A Case Study of Gunes Sigortas Micro Credit Integrated Micro Insurance Project

Abstract

Kalkavan S

The aim of this study is to provide a case study about corporate social responsibility. The examined case study is Gunes Sigorta’s MicroCredit Integrated MicroInsurance Project. Through this project, 67,756 low-income female entrepreneurs and their families were assured and insurance awareness in the target audience was increased with the indemnities. Considering the results, the interaction of the organization with its stakeholders and corporate reputation were affected positively.