Veerendrakumar M, Narasalagi and Shivashankar K
This paper discusses a literature review concerning the importance of supply chain innovation to achieve sustainable competitive advantage. Supply chain innovations in firms are intrinsic for enhancing organizational performance and to respond dynamic markets. Supply chain integration between corporations is more and more vital for creating differential advantage over contestant by making firm capable. The instrument utilized for information gathering was a questionnaire which was administrated to a total sample of 75 managers and he response rate was 70%. Sample selection was based on convenience sampling. This explorative analysis examines linkage between organizational capabilities, competitive advantage and supply chain innovation of firms active in supply chain relationships in Karnataka state, to satisfy ever changing market conditions. Although companies concentrate on developing capabilities to innovate independently, companies however demonstrate reliance on creating their supply chain innovation capability.
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