Gabriella Sandstig
This study aims to fertilize research on parental mediation with the importance of parents’ positive media attitudes. In this study Swedish parents’ perceptions of media influences and their consequences on their child/ children aged 2-5 years are in focus. Data from a cross-sectional population survey performed by the Swedish Media Councilin 2010 covered a representative sample of children, aged 2-5 years in total 1 195. The results are that the parents have both positive as well as negative perceptions of media influences andthe factor analysis of the parents perceptions, depending on the media type, fall out in two to three dimensions-negative aspects of media influences, positive aspects of media influences and mixed positive and negative outcomes. In line with previous research it is very common to co-view/use media. But on the contrary to previous research it is even more common to discuss the content and experience with their 2-5 year old child/children. The more perceptions of positive media influence, the more often we co-view/use media with our child/children aged 2-5 years old. The opposite goes for the more we perceive negative media influences. However the same pattern only complies for instructive mediation when it comes to discussing films and TV and not for discussion games or content or experiences on the web.
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