Farha Yashmin Rohman
Social media is the most indistinctly used term for virtual reality revolutionizing the real world within a single click. It has become a crucial part of this contemporary living and its sophisticated lifestyles through social networking platforms. Among all the social networking sites, Facebook has emerged as the most popular platforms which allow the users to connect with their friends, family and acquaintances globally by sharing their posts in the form of text, images and video. Facebook has greatly affected the way today’s youth spend their leisure time. It has changed the way young people socialize and interact with each other. Specially, student leaders of the college union body use Facebook to connect with his/her fellow student’s community during the election. This study explores the usage of Facebook by the student leaders in influencing the voting behavior of college students in the elections and also analyzes the use of Facebook emoticon reactions by the students on the crucial post shared by the student leaders. The study employs the quantitative method to analyze data from the student community of Guwahati, Assam. The different narratives on the exemplary of student leaders, voting behavior based on the post shared and emoticons representing choices constitute the main finding of the study.
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