Dirriba Mengistu, Belay Biru
Poultry production has become the most popular particularly as a business sector, which can be kept and managed by family as an immediate source of income. Owned to these facts, this study was conducted in Borana zone with the objectives of assessing the prevailing poultry production system and its marketing system in Borana zone. For addressing this target, 125 sample households were drawn following two stage-sampling procedure followed by simple random sampling techniques to withdraw sample. In data collection, checklists and questionnaires were used to collect information from market actors, producers, and intermediaries enriched with secondary data information. Generally, the study assure that poultry production and introduction of exotic breeds become increasing without the characterization of the local breed. In fact, as the other agricultural activities, shortage of improved breeds and market problem were messing the existing production system. Thus, this study briefly argues the characterization of local breed for further breed improvement and popularization.
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