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Marketing of Tourism Services and Employment Generation in MaduraiRegion: A Study


Selvaraj N

Tourism is a man-power intensive activity and increasingly provides direct and indirect employment both in the skilled and unskilled categories through various marketing services. Ministry of Tourism, Government of India has estimated that every Rs.10 lakhs invested in tourism created 47.5 jobs. The same amount if invested in agriculture and manufacturing sector can create only 44.7 and 12.6 jobs respectively. In Madurai region in all five selected centers, tourism industry has in fact shaped along the lines of production oriented industries, in opening new vistas of employment opportunities to all categories of skilled and under skilled and educated and uneducated men and women. Several government departments are also involved in tourism promotion. Thus, the employment content in tourism industry deserves a careful study.

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